FRAME’S Entry to China and First Debut in Tmall
Brand Marketing, Influencer, Social and Digital, China New Entry, Fashion
In order to navigate the complex Chinese social media landscape and maximize outreach efforts for FRAME’S Tmall debut, Switching-Time identified the on-brand influencers/celebrities to generate seeding images and initiated social posts. We also accurately placed celebrity seeding images as assets for the brand’s own social media usage to well capture consumers’ attentions resulting to 33.6M impressions and 27.7M readership.