Brands who are looking to connect with the world’s most courted luxury consumers need to be switched-on and tuned in, taking a global approach (large amount of luxury purchases by Chinese nationals happen abroad) but with a deeply locally rooted mindset.

Noteworthy is also that the typical Chinese luxury consumer is significantly younger than its western peer group, demanding a very different approach when communicating with them that brands have to take into account when creating their marketing strategy for China.

At Switching-Time, we are connected with the Chinese luxury consumers and we know to approach them to create a commercial desire.