We are connected with the
Chinese luxury consumers
Brands who are looking to connect with the world’s most courted luxury consumers need to be switched-on and tuned in, taking a global approach (large amount of luxury purchases by Chinese nationals happen abroad) but with a deeply locally rooted mindset.
Noteworthy is also that the typical Chinese luxury consumer is significantly younger than its western peer group, demanding a very different approach when communicating with them that brands have to take into account when creating their marketing strategy for China.
At Switching-Time, we are connected with the Chinese luxury consumers and we know to approach them to create a commercial desire.
We are connected with the Chinese luxury consumers
Brands who are looking to connect with the world’s most courted luxury consumers need to be switched-on and tuned in, taking a global approach (large amount of luxury purchases by Chinese nationals happen abroad) but with a deeply locally rooted mindset.
Noteworthy is also that the typical Chinese luxury consumer is significantly younger than its western peer group, demanding a very different approach when communicating with them that brands have to take into account when creating their marketing strategy for China.
At Switching-Time, we are connected with the Chinese luxury consumers and we know to approach them to create a commercial desire.
A selection of our work
Take it from the results we have delivered for the world class luxury brands that have chosen to partner with Switching-Time as their agency for integrated brand PR in China.
Luxury Clients
