At Switching-Time, the vast majority of us are millennials ourselves. We live Chinese style with an international mindset, and we know the people who are inspiring the rest to show who they are and what they believe in through style.

We follow the hot topics online and in the media, not only because we are monitoring and analysing it for our many fashion clients (which we are!), but also because this world is our world, and we take part in it not as passive by-standers but as active contributors and members of the fashion communities.