WHO WE ARE

We’re the premier integrated communications agency

There is a reason that the
world’s leading brands
are partnering with
Switching-Time

Ever since Switching-Time was founded in 2012, we deliver results that are supporting our clients’ businesses and their brands. We are not only covering our key industries – fashion, beauty, luxury and lifestyle – we are active members of these communities ourselves. Our insights are based on research, but equally much on our finger-on-the-pulse understanding of what’s NOW in the marvelously fast-moving world that is Chinese lifestyle consumers and power-players. We have methodologies to guide the strategic work of the firm – the Switching-Time Way – and with our vast network and connections, we swiftly convert strategy into action and effective results.

Our network and experience also makes us attractive to top talents. We have the most stable agency teams in the market, who fit into our agency culture and are able to move the needle for our clients to achieve great results.

Our combination of on-the-ground long standing local relationships and tactical experience, stable and top-notch account teams and international experiences from leading positions in the world’s leading fashion, beauty, luxury and lifestyle companies, allows us to be trusted strategic advisors as well as flawless executors to prestige brands looking to establish and enhance their brand in China and Asia-Pacific.

There is a reason that the world’s leading brands are partnering with Switching-Time

Ever since Switching-Time was founded in 2012, we deliver results that are supporting our clients’ businesses and their brands. We are not only covering our key industries – luxury, fashion, lifestyle and beauty – we are active members of these communities ourselves. Our insights are based on research, but equally much on our finger-on-the-pulse understanding of what’s NOW in the marvelously fast-moving world that is Chinese lifestyle consumers and power-players. We have methodologies to guide the strategic work of the firm – the Switching-Time Way – and with our vast network and connections, we swiftly convert strategy into action and effective results.

Our network and experience also makes us attractive to top talents. We have the most stable agency teams in the market, who fit into our agency culture and are able to move the needle for our clients to achieve great results.

Our combination of on-the-ground long standing local relationships and tactical experience, stable and top-notch account teams and international experiences from leading positions in the world’s leading fashion, beauty luxury and lifestyle companies, allows us to be trusted strategic advisors as well as flawless executors to prestige brands looking to establish and enhance their brand in China and Asia-Pacific.

Meet our Founders

Taiwing Tian & Florent Chapatte

Co-Founder

Taiwing Tian

Born and raised in China, educated in Europe, Taiwing is the essence of a truly global citizen with unmatched relationships all over the world, especially in the fashion, beauty, luxury and lifestyle segments. She co-founded Switching-Time in 2012 after a record-setting career in international agencies where she was promoted to GM in China at a young age. Her industry insights, sharp intellect and deeply rooted friendships with most of the influencers in her realm, combined with a passion, a caring nature and a big smile, has made clients and team members flocking to join her. They know that Taiwing always delivers results. Fluent in Mandarin, English and French, Taiwing is also a mother of three kids. When she’s not working or spending time with her family, she is a dedicated fashion hunter and loves quality time with her many good friends.

Co-Founder

Florent Chapatte

With luxury in his DNA, Swiss native Florent Chapatte has spent over 20 years in leading positions with many world class luxury brands, managing their business and reputation in China and Asia. His deep understanding of the needs of luxury and lifestyle brands, in combination with industry insights and on the ground experience of more than 20 years in Greater China, makes him a senior leaders for many of the world’s most valued companies looking to take their communications and brand efforts to the next level. In his spare time, Florent loves sailing and is taking part to regattas around Asia-Pacific and other iconic sailing spots around the world…

Our Team

Switching-Time is built on a strong leadership that inspire the team to be insight based, think creatively, content driven and solution oriented. We are an dynamic and open-minded group of individuals bound together by a passion to create and deliver the best work for our clients.