The Chinese traveller profile is developing to the speed of light, and they are getting more and more sophisticated every year. What took the Western traveller 50 years to learn, the Chinese traveller is learning in a tenth of the time.
The travelling has a huge influence on the lifestyles adopted when back home in China. Coffee, alcohol and food preferences are changing rapidly as urbanites are picking up habits such as “after work drinks” and “aperitif”, which creates opportunities for lifestyle brands within food and beverage looking to target a new group of millennials who – in a social media world – are increasing spending on lifestyle related products and experiences.
At Switching-Time, we are living and breathing lifestyle. We are constantly connecting with consumers through our multiple lifestyle clients, but also through our own personal friends and interests. We are also active members of these communities, with longstanding relationships with influencers and power-players, allowing our clients to smoothly operate in the market, to get endorsements that matter and to form alliances and connections through our introductions and facilitation.