LIFESTYLE

At Switching-Time, we are living and breathing lifestyle and travelling

The travelling has a huge
influence on the lifestyles
adopted when back
home in China

The Chinese traveller profile is developing to the speed of light, and they are getting more and more sophisticated every year. What took the Western traveller 50 years to learn, the Chinese traveller is learning in a tenth of the time.

The travelling has a huge influence on the lifestyles adopted when back home in China. Coffee, alcohol and food preferences are changing rapidly as urbanites are picking up habits such as “after work drinks” and “aperitif”, which creates opportunities for lifestyle brands within food and beverage looking to target a new group of millennials who – in a social media world – are increasing spending on lifestyle related products and experiences.

At Switching-Time, we are living and breathing lifestyle. We are constantly connecting with consumers through our multiple lifestyle clients, but also through our own personal friends and interests. We are also active members of these communities, with longstanding relationships with influencers and power-players, allowing our clients to smoothly operate in the market, to get endorsements that matter and to form alliances and connections through our introductions and facilitation.

The traveling has a huge influence on the lifestyles adopted when back home in China

The Chinese traveller profile is developing to the speed of light, and they are getting more and more sophisticated every year. What took the Western traveller 50 years to learn, the Chinese traveller is learning in a tenth of the time.

The travelling has a huge influence on the lifestyles adopted when back home in China. Coffee, alcohol and food preferences are changing rapidly as urbanites are picking up habits such as “after work drinks” and “aperitif”, which creates opportunities for lifestyle brands within food and beverage looking to target a new group of millennials who – in a social media world – are increasing spending on lifestyle related products and experiences.

At Switching-Time, we are living and breathing lifestyle. We are constantly connecting with consumers through our multiple lifestyle clients, but also through our own personal friends and interests. We are also active members of these communities, with longstanding relationships with influencers and power-players, allowing our clients to smoothly operate in the market, to get endorsements that matter and to form alliances and connections through our introductions and facilitation.

A selection of our work

Take it from the results we have delivered for the world class lifestyle brands that have chosen to partner with Switching-Time as their agency for integrated brand PR in China.

Airbnb Office Tour with Eddie Peng

Absolut Block Party

Absolut 100

1664 Rose China Official Launch

Jameson Irish Coffee

Jacob’s Creek Australia Trip with Ning Chang

1664 Dinner in Blue

Lifestyle Clients

What clients say

“Switching Time [..] are curious enough to stay ahead of trends and always be in the forefront when something new is coming up.”

What clients say

“Switching Time [..] are curious enough to stay ahead of trends and always be in the forefront when something new is coming up.”

Shanghai

301, 3/F, Build. B,
No.128 Yan Ping Road
Shanghai
PRC 200041

Hong Kong

806, 8/F
Capitol Center
5-19 Jardine’s Bazaar
Causeway Bay

© 2019 Switching-Time
All rights reserved

Shanghai

301, 3/F, Build. B,
No.128 Yan Ping Road
Shanghai
PRC 200041

Hong Kong

806, 8/F
Capitol Center
5-19 Jardine’s Bazaar
Causeway Bay

Copyright ©

Switching-Time 2019
All rights reserved